video viewership October 31, 2014

Lights, Camera, Transaction! 3 Attention-Grabbing Secrets to Increase Video Viewership

video viewershipDo you wish there was an easy way to increase your video views or get people to share it?

That is the question that concerns many business owners. In an increasingly competitive marketplace, social media is the go-to place. For videos, websites such as YouTube or Facebook work wonders. The power of online videos is undeniable, making them an effective marketing tool. But, without an impact, a video will not serve its purpose.

Let this article help you encourage more people to view your videos.

Create Catchy Titles

The first questions that will come to the mind of your customers are “Is the video worth watching” or “Why must I watch this video?” Create titles that are worth gold in weight. Just like when writing a blog, thinking about a creative title for your video is paramount. Make sure your titles are relevant or similar to what your target market is searching for when they go to Google or YouTube.

Make the Video Personal

Before your video can go viral, it has to resonate with the people who view it. The chances of reaching the target views are low when the content is low quality and irrelevant. This is the reason you need to keep your target market engaged.

You can always seek the help of experts if you do not know where to start or just need some sound advice. Industry expert says professionals will work with you to research and create the right video for your brand.

Keep Things Short and Sweet

Does length matter for videos? Research shows keeping the video short helps with shareability and audience retention. The shorter the video, the better. Just make sure you put the most important details at the beginning, as the first 15 seconds of the video is the most important. Interested viewers will get bored if a video is too long, especially if it does not have useful or helpful information. It is important to put your new product or service on the first shot, if it is something you really want your customers to see.

To gain a competitive advantage, learn how to create a video that attracts viewers and converts them into customers. Whatever content you are creating, think about the psychology behind video marketing strategy.

house design October 30, 2014

It’s Just Like Tetris: Designing Your Home Exteriors With Bricks

house designThe façade of the home is one of the things that strongly speak of your aesthetic taste. More importantly, it tells visitors and observers what to expect if they are to step inside your space. Other than sidings, homeowners turn to these materials when they want to make their exteriors to make an impression—bricks.

Brickwork is an important part of house designs. Perth has many providers that can help you out with this endeavour. Despite this, many deem brickwork a complicated aspect of exterior design. In reality, it’s much like playing Tetris—mix and match until it makes sense, or in this context, until it looks good.

Here are some things you need to keep in mind when designing your home’s exteriors with bricks.

Concentrate on Contrast

Contrast is important in keeping your exteriors interesting. Don’t settle for bricks whose colours don’t complement each other. For instance, don’t pair your reddish bricks with copper-coloured ones. While they may look good from a close distance, they don’t actually create a strong contrast, thus rendering the combination bland and uninteresting. Instead, pair the copper-coloured ones with bluish bricks.

Look Around

Is your home surrounded by trees? Is it in a neighbourhood where the ruling colour is blue? Consider this factor before considering the colour of your bricks. Your home needs to blend in and stand out at the same time. It may sound difficult, but the key to getting it right is observing the things around your abode.

Value Coordination

If you’re putting brickwork as an addition to your home, consider the existing parts of the structure. Check the siding, the roof and the window frames. The colour and the material of the bricks should make a nice contrast, when they are installed next to these areas.

Most importantly, be creative. You can whitewash your bricks if you want your home to have a ‘cottagish’ appeal. Make sure that the brick type you’re using follows the existing architectural style. You may also choose to mix styles for an eclectic appeal. For instance, pair old-looking bricks with the boxy minimalistic and contemporary shape of your home.

property management October 29, 2014

Rapport-Building: The Key to a Successful Property Management Business

property managementNo vacancies and happy tenants, that’s the mark of a successful property management business. How do you achieve it, you ask? The key is in establishing a good relationship with the residents. Managerial skills are not enough to maintain the daily operations; it’s important that property managers have strong people skills that will enable them to build rapport among tenants.

Timely and Open Communication

Property managers who make it a priority to inform residents about policies, procedures, maintenance and other rental logistics communicate professionalism and respect to tenants. According to lettings service providers and online estate agents from, when residents know that their managers are easy to communicate with, they develop a sense of trust and confidence. If the property manager achieves this level of relationship, the tenants are likely to stay for a longer time.

Respect for Privacy

Privacy is a value that must be honoured at all times. Although property managers have authority over the rental units, they must know how to set boundaries in order to give tenants the privacy they deserve. Part of being sensitive about privacy is giving prior notice when entering the residence for repairs and inspections and keeping the peace and quiet in the entire complex. When managers have a sense of respect for privacy, tenants will feel more secure.

Consistency in Services

Being consistent in delivering prompt and efficient services will make tenants feel that they are valued. Respond to complaints as soon as possible to maintain professionalism and the trust that you created. Don’t ignore reported plumbing problems, broken door knobs or faulty wirings. Make sure to conduct regular maintenance services as well to keep the property in good condition and provide residents the optimal living environment.

Remember to keep an open communication, honour privacy, and be consistent in offering services to tenants. With this and other rapport-building principles, you’ll guarantee satisfied residents and full rentals.

email marketing October 23, 2014

Is Email Marketing Already Extinct?

Contrary to popular belief, using emails as a marketing tool is still thriving. Thanks to the new generation of smartphones and tablets, Internet users can access their personal mails anytime, anywhere. For powerful email marketing, however, the key here is to optimise your campaign. Below are some tips:

Make Sure Your Data are Always Relevant

Always assess your latest data, so you’ll know whether you’re sending targeted communications or not. Use simple data points like location and gender, as these things can improve your subscribers’ experiences significantly. Make sure not to repeat the same promotional messages on your other channels, as customers always look for different information.

Provide Visually Interesting Marketing Campaigns

Most email recipients like to view email marketing in HTML that is fully optimised with custom fonts, images and unique style. As you only have little time to generate response from your customers, it’s important not to include generic stock images that don’t tell the story. This is why top web design firms like place importance on graphics and images that have a clear call to action.

Personalise Your Message

Though they understand that emails are sent out to a lot of people and firms, your customers and clients will appreciate your messages even more if they’re personalised. For this reason, it’s important to collect additional information, such as their names, interests, ages, etc. You may also add personalised recommendations to increase sales conversion rates.

Optimise Your Campaign for Mobile

Make sure to provide your customers with sophisticated mobile experience from the start. If your first welcome email is brilliantly optimised for mobile, users will not delete your message upon receiving it. This is because they’ll know that they’re in for a pleasant mobile experience.

Share. Share. Share

Sharing isn’t exclusive for social media. Consider the introverted individuals, the reserved and the cautious consumers who share content via email. Unlike the “retweeters” and the “likers” who broadcast their activities publicly, these private sharers are more reliable endorsers; thus, making them really valuable to your brand. Their personal and thoughtful recommendation often draws a better response.

Using social media platforms might be the latest trend, but when it comes to generating sales and customer interaction, nothing beats the old-school email. When you send an email to your clients, you’re reaching targeted individuals who have decided to receive your pieces of content. Take advantage of this by optimising your email marketing campaign today.

laser mining October 21, 2014

Smarter Drilling: 3 Technologies that Transformed Mining

It has always been technology’s role to redefine and reinvent the way we do things. The same principle applies to mining, as the world has seen different inventions and innovations change the way mining companies do their work. Among these many developments, three stand out: laser, mobile Internet, and robotics. This article discusses how this has revolutionized the mining industry to make it safer and more efficient.


Laser is one of the most important technologies in the field of mining, as it improves both the efficiency and safety of workers in the industry. Perhaps its most popular application is scanning, in which a machine that uses laser beams surveys and area and looks for the mother lode. This has been instrumental in improving the supply chain of mined materials all over the world.

Apart from land surveying, laser also has its influence in safety practices of mining companies. Today, miners use these high-tech strobe laser devices to ensure that all workers are safe as they explore new territories. Such gadgets have the capacity to send clear light signals amid smoke and dust, not to mention that it marks survey points, indicates the location of workers, and locates breathable air.


Robots also have their place in the mining industry, as it lessens the overhead of companies during operation. Automation, after all, has a lot of advantages regardless of the industry. Robots decrease the need for human intervention, which keeps workers safe and speeds up different processes in the field.

Mobile Internet

Over the years, mobile Internet has become more reliable and more affordable. This has had its effect on mining, as it has sped up the service delivery of workers and improved the overall efficiency of firms. For instance, mobile Internet ensures that there is a clear communication line between the managers and the workers to prevent workplace accidents.

In the future, more technologies will arise and redefine the field once more. We may not know what will come in the next decade, but we are all sure that it will improve the craft and make the industry more efficient than ever.

property October 20, 2014

Busted! Evicting Common Property Management Myths

Property managers are middlemen who administrate a real estate property. In contrast to other investments, a real estate property is a tangible asset, meaning it has a physical presence.

propertyMost people would rather rent their property out themselves, and hiring a professional to do something that you can perform yourself seems like an extravagance some people cannot afford. This and some other myths are discussed and busted, as in the following:

• You can save money by not hiring a property manager

This seems obvious, since most property management firms charge 10% and upwards of the rent. But their services come into play, such as when dealing with troublesome tenants, or maintaining the house. In other words, you are buying their expertise and experience that you don’t have, with only a small fraction of what the property is worth.

San Diego property management companies, for example, keep a directory of contractors that they can automatically hire when needed, and find new tenants faster and more efficiently. This keeps downtime between tenants at a minimum.

• The property has subpar service; I won’t pay until they improve it

This is both wrong and unethical. The only time that this is acceptable is when the property is uninhabitable or unsafe, but even then the owner and the tenant must meet at a legal venue to discuss it. Renters cannot simply withhold payment, although the property managers make it a point to keep both parties happy.

• I am putting someone else in charge, and I probably won’t like it

Quite the opposite; in fact, you are putting yourself in a better position by delegating a complicated task to another professional. The second part of the statement is also false, unless you are also an experienced property manager. Remember that you are benefiting from their experience to give you your property’s real worth, an experience distilled from years of lessons in the industry.

Amateur property owners are often confused with differing advice on what to do with their property.
To make your money work for you, consulting a property manager is still the best bet.

funds October 20, 2014

For Chinese Investors: 3 Common Issues in Preparing EB-5 Sources of Funds

fundsOctober signals a piece of good news for Chinese investors: the EB-5 visa program becomes available again. The new fiscal year is indeed another start for investors to apply for a permanent visa in the United States. But of course, this is not without its challenges.

For Chinese investors, there are quite a handful of issues that often become a pain, especially with the sources of funds. As an investor, you need to iron these out; otherwise, it could lead to delays with the EB 5 program regional center and other arms of the government. To ensure that the whole process goes smoothly, take note of these issues:

Bonuses and Salaries

Some companies have the practice of giving employees a low base salary and pairing it with large amounts of bonuses. While this method works to reduce tax liability, it can be quite problematic with the USCIS. The government agency requires investors to document bonuses with the salary so that the compensation would meet the requirement set by law.

Gifts from Parents

Chinese parents normally give gifts to their children in the form of investment funds. When this happens, the applicant must identify the source of the gift. A written affidavit coming from the giver should declare the reasons for the gift and if it has to be repaid. Documenting transfer tax is also necessary.

Tax Receipts

One key difference in China is that employees do not file yearly tax returns; instead, employers deduct the taxes directly from the salaries of the staff. Now, although employees may request these receipts, it can be an issue for those who have changed employers many times in five years or so. Tax receipts may also show lower compensation because of the situation explained in point number one.

Knowing these issues beforehand makes it easier to process an EB-5 visa. Nevertheless, experts still advise investors to consult professional lawyers to ensure that every step of the way runs smoothly.

BSN degree October 17, 2014

Is Getting An Affordable BSN Degree Possible in Las Vegas?

BSN degreeIn a place like Las Vegas where one can easily snag a job, some might say that higher education has taken a backseat. After all, why spend four years or even more studying when you can easily earn money being employed in any of the big casinos? In addition to this, going to college means being encumbered with student loans and other big expenses.

Plus, this also means late-night studying for exams, doing papers and getting even busier with school work. How indeed can one manage especially if there’s also a day-job to think about?

Having said this, getting higher education is still an important and much-needed accomplishment. And it is even truer in this economic climate where jobs are hard to come by and people are being employed not just for their capabilities, but what for they know. Having a degree also means an edge on the job market. It is an assurance that you are qualified and can handle more than just manual labor. You are even capable of taking higher management. That’s what it means to have a college degree.

What about student loans and other expenses, you may ask. Well, there are institutions offering an affordable BSN program Las Vegas residents may take. Students may also apply for scholarships if they think their credentials qualify them. This is quite a big deal as nursing programs can be expensive in some universities and may entail years of training even after getting the degree.

With the institution’s guidance you can course through the degree with lesser expenses, and with the necessary knowledge and training you can get a specific position in a hospital of your choice. Also, more than anything, enrolling in BSN programs is an opportunity to step up, to gain knowledge and training, to pursue a higher education that may catapult you to success.

Some students may think that getting into a university is next to impossible in a city like Las Vegas because of the steep fees. But they should know that there are organizations and institutions that help regular Joes and Janes in acquiring a bachelor degree. All they need is to search for them and, well, apply.

roof October 16, 2014

Replacing the Roof: Which Material is Right for Your Home?

roofYour roof’s main purpose is to ensure protection against the weather and the elements. You can have a restful sleep knowing rainwater will not enter your home. In Australia, experiencing harsh weather conditions is normal. This is the reason you should choose the right material if you are building a new house or replacing your old roof.

You have many options when it comes to residential roofing materials. Manufacturers understand that customers have varying needs, so they design and produce materials for specific locations and climate conditions. It is important to know about the choices available so you can make the right decision whenever you need roof repairs or replacement in Perth and other areas in the country.

The Mighty Steel Roof

Metal roofs became are a popular option because of their durability and availability. Many Australian homeowners prefer this type of material for beautification purposes, as it comes in a range of colours. If insulation and noise during a rainy day is your concern, there are heat reflecting coatings and insulating materials available today. Your roofing contractor can help you choose the best products to install on your property.

Sturdy Concrete

Like slate and steel, concrete roofs provide excellent protection against the elements. Their insulating properties make these among the best options for homeowners. These are versatile and long lasting. You can find concrete roofs that look like slate and you can choose from different colours.

Super Slate

Strong resistance to breakage is what makes slate a good option. Property owners have been using this material for centuries – proof of how reliable it is. Today, you can buy natural slate or go for the slate-like manufactured products offered by roofing contractors and suppliers across the country.

Asphalt Shingles

These materials provide maximum protection against wind and hail damage. These are easy to install and are highly resistant to fire. Outstanding insulation is among the benefits they offer.

Make the right choice for your home today. Consult a trusted roofing company to discuss your needs and learn more about your options.

running October 15, 2014

Understanding What Your Body Does When Running

runningRunning is a popular exercise simply because it is an activity that does not require you to own expensive gym equipment—all you really need is a pair of running shoes and comfortable clothes. It helps that there many scenic spots in Queensland that are perfect for runners.

Easy as it may seem, most runners do not realise that so many things happen inside the body whenever a person runs. You have to understand these changes so you can make the most of the exercise and prevent injuries.

Not an Acid Attack

Runners often experience muscle soreness, especially after long and difficult runs. This is not because of the effect of the lactic acid, though. When running, the body uses up glucose and adenosine triphosphate (ATP). It pumps oxygenated blood to the exercising muscles to produce more energy. After all these are used up, the body undergoes another process which produces the by-product—lactic acid. The acid, however, can make your muscles feel sore for a few hours.

Muscles often feel sore because of extreme fatigue and irritated pain receptors. If it still feels sore after a few days, you should see a physiotherapist to know how to ease the pain. Townsville sports massage experts say there are therapies and treatments that cater specifically to such conditions.

Joint Effort

When you run, you put as much as six times more than the normal weight and pressure on your joints. Each of your joints is cushioned with cartilage, lubricating fluid, and other soft tissues. This helps you move smoothly and easily.

Note, though, that these lines of cushion may wear away in time, which might eventually lead to arthritis. If you experience pain, especially after changing your routine, you might want to see a specialist immediately.

For injuries, however, there are several therapies available to help you get back on track. The important thing is to understand how your body reacts to exercise. You can achieve more from your exercises and be more physically fit.