Branding Blunders: 4 Disastrous Mistakes to Avoid when Making a TV Commercial
Television commercials are powerful audio-visual tools for drawing attention to a particular brand or advocacy. This is still true despite the growing popularity of the Internet; the simple truth is that people everywhere still consider TV as a great source of entertainment and information.
While commercials are generally short, even 15- or 30-second spots can create an impact and easily generate interest in a brand. Making one, however, can be difficult. If you are not careful with the production process, you might just end up doing more damage than good.
Before getting started on putting together your next television advertising campaign, here are some common mistakes you should be aware about:
Mismatched Audio and Video
The combination of audio and video is what makes commercials a potent marketing force. To maximise impact, you need to make sure the sounds heard complement the images on screen. Mismatched audio and video elements only show careless post-production preparation on your part.
Overwhelming Your Audiences
Even if there is a proposed extra minutes for TV ads, try not to go over the top when it comes to your commercial production. Remember that your goal is to deliver a clear message regardless of whether you have 15, 30, or 45 seconds to do it. Overwhelming your audience with convoluted plots or a complicated script might just confuse them. Make every millisecond count and connect with your viewers.
Not Enough Market Research
However brilliant a commercial may be, it will end up useless if it targets the wrong demographic. Conduct a thorough market research to know what your target audience wants. For instance, making a commercial only adults would understand when you are targeting kids might only impact sales negatively.
Missing Call to Action
A commercial ceases to be marketing material if it does not have a clear call to action. Even if your message moves audiences, failure to direct attention to your brand will lead to the non-achievement of sales conversion goals.
A television commercial should be interesting and memorable. Avoid these common mistakes to produce a commercial that creates a bridge between your brand and your target audience.